Wednesday, April 16, 2008

Nvidia Readies Major Product Launch of Tegra

Nvidia Corp., the main supplier of discrete graphics adapter as well as variety of multimedia chips, prepares to release a product called “Tegra”. Few details are known, but this is very likely to be a major product launch.

Nvidia recently applied for “Tegra” trademark with the U.S. patent and trademark office, but did not disclose any details about the product. However, there are various signs which indicate that Tegra will be a major product for Nvidia, the company which is not known for registering multitude of trademarks that are not eventually used.

The description of Nvidia Tegra at the U.S. patent and trademark office is short “G & S: Integrated circuits” and does not provide any details about the forthcoming product. It is not clear whether Tegra is Nvidia’s and Via Technologies’ mobile computing platform, a new specialized platform like Tesla, a new name on the market of discrete graphics processing units (GPUs) or a completely new multimedia chip from the graphics giant.

Nvidia is currently working hard to enter new markets as its chipsets are becoming less popular now that Advanced Micro Devices is developing its own core-logic sets thanks to ATI Technologies acquisition 1.5 years ago, whereas the market of discrete graphics processors is somewhat limited. Moreover, when Intel introduces its discrete graphics processor in several quarters the market of standalone graphics cards will change dramatically.

Nvidia did not comment on the news-story.

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