Friday, May 16, 2008

DVD Will Remain Primary Optical Storage Media on PC Market Till 2012 – IDC

Despite the ramp of Blu-ray drives, DVD burners will continue to be the leading volume product until 2012, according to analysts from IDC. There are a number of reasons for that: Blu-ray burners and writable media remain expensive, meanwhile prices of DVD optical disc drives (ODDs) and discs are getting more and more affordable.

“DVD burners will remain the bread-and-butter business for ODD vendors. Despite Blu-ray’s win over HD DVD in the format war, Blu-ray drive adoption will be limited in 2008 because of their high price and only moderate consumer interest,” said Wolfgang Schlichting, research director, Removable Storage at IDC.

Still, as the PC market’s adoption of DVD burners becomes saturated and increasingly commoditized, Blu-ray adoption will accelerate in 2009 and Blu-ray drives will become the majority of the total market value in 2012.

DVD burners continue their race to become a commodity market. Aggressive volume manufacturers will continue to drive down the price, pushing technology leaders out of the mainstream optical disc drive market.

Blu-ray disc has won the format war over HD DVD, but similar to DVD and DVD burners, Blu-ray will need a three- to five-year ramp to reach mass-market volumes. New affordable BD-ROM drives will lead the way for the BD format’s adoption and more than 100 million Blu-ray drives will ship worldwide in 2011, said IDC.

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