Sunday, October 5, 2008

Toshiba to Help Distribution of Content on Secure Digital Flash Cards

MOD Systems, a provider of digital media delivery systems for retailers, has announced that Toshiba Corp., NCR Corp. and others, have agreed to invest $35 million into MOD, giving the companies minority stakes in MOD Systems. The company said that investments will help it to distribute content on secure digital (SD) flash cards.

Under the initiative, consumers will download digital content to Secure Digital (SD) cards and portable devices such as mobile phones through kiosks and other self-service devices deployed, integrated and maintained by NCR at retail stores, airports, quick-service restaurants and other outlets. Toshiba will develop dedicated set-top boxes for the service, and develop and market high capacity SD cards for the system, improving the speed of downloads in the future.

The kiosks and other self-service devices will use the MOD retail enterprise system for “multichannel” digital media delivery, which enables digital content to be managed and distributed securely using portable devices and portable storage media, including SD memory cards.

MOD Systems provides retailers with a complete digital media system for consumers to load entertainment to portable devices and storage media, or burn content to an optical format (CD/DVD). The MOD retail enterprise system supports all content types and distribution scenarios including manufacturing-on-demand, delivery in optical or digital format, and hybrid online and in-store systems.

Video entertainment content will be provided by major and independent studios, which will provide approximately 4000 titles at the launch of the service. Initial content downloads will be in standard definition, and the service may also be applied to downloads of high definition content in the future.

The investment is part of a rather initiative to leverage portable digital storage technology that offers the potential to revolutionize how consumers download movies, TV shows, music and other digital content at a wide variety of locations, and then replay it on multiple devices. The initiative will combine technologies developed by the companies, and is aimed at meeting the explosive demand for easier access to high-quality digital entertainment and other content.

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