Tuesday, December 30, 2008

IN BRIEF: High-Definition China-Only Format Not Considered as Serious Rival for Blu-Ray Disc

Despite of the fact that Chinese market is among the world’s largest, the high-definition video format called China Blue High-Definition Disc (CBHD), which is based on HD DVD technology, is not expected to spur another format war, despite of support by local video player hardware makers.

Currently CBHD is supported by Shinco, TCL and Tsinghua Tongfang, which are based in China. Nevertheless, Taiwan-based makers of optical disc drives (ODDs) and players are unwilling to support to the format, as they do not consider it to be a rival for the Blu-ray disc, which has won its battle with Toshiba’s HD DVD.

According to DigiTimes web-site, Taiwanese optical drive and players manufacturers believe that there will be little international content support for CBHD, thus, the market for CBHD will be limited.

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