Friday, March 4, 2011

Android Holds the Future Of Smartphones

The battle of smartphone market share isn’t just a battle for market share. It is a battle of demographics and the opportunity to build a loyal customer base for the future. Android appears to be pulling ahead in this contest in the U.S., while Apple is following closely behind and rivals such as HP/WebOS and Microsoft have a decidedly older mix of users.

According to survey results published by Nielsen, 14% of all smartphone users between the ages of 18 and 34 are using an Android phone, while this age group posted a 12% share for the iPhone, 11% for Blackberrys, 3% for Palm OS and 2% for Windows Mobile. The three leading platforms, Android, iOS and Blackberry now claim 37% of the user group the largely defines the trends in the smartphone arena.

Android appears to be growing in this space and seems to have found the key to attract a substantial share in this demographic segment. Compared to iOS, Android has greater market share in younger demographics, while falling behind in the age groups above 55. iOS has a similar advantage over Blackberry devices. HP/WebOS and Windows have not enough market share to be directly comparable, but it appears as if both platforms have an even number of users across all age groups. In a relative comparison, WebOS posted the highest average age.

Android is now also pulling ahead in overall market share in the U.S. It is now at 29%, followed by Apple with 27% and Blackberry with 27%. Windows Mobile/WP7 is at an estimated 10% and WebOS at 4%. Apple and RIM are the dominant device manufacturers with a share of 27% each. HTC is at 19%, Motorola at 11% and Samsung at 7%.